The General Mills Foundation, in partnership with the American Dietetic Association Foundation and the President’s Council on Physical Fitness & Sport, developed the Champions for Healthy Kids grant program in 2002. Each year since inception, the General Mills Foundation awards 50 grants of $10,000 each to community-based groups that develop creative ways to help youth adopt a balanced diet and physically active lifestyle.
In addition, the General Mills Foundation sponsors up to 50,000 young people each year to participate in the President’s Challenge and earn the Presidential Active Lifestyle Award for their commitment to a physically active and fit lifestyle. The Presidential Active Lifestyle Awards recognize youth ages 6 to 17 for establishing and maintaining a physically active lifestyle.
General Mills has invested nearly $14 million dollars and reached more than 3 million youth across the country to improve their nutrition and fitness behaviors.
Timeline for the 2009 Champions for Healthy Kids Grant Program
Online Applications Available – November 2008
Online Applications Due – January 15, 2009 (at 11:59 pm CST)
Award Recipients Announced – May 2009
Grant Checks Mailed to Recipients – May 2009
Program Evaluation Due – September 1, 2010
Click here to find out more about the application process. If you have questions after reviewing the grant application form and background resources, you may contact Beth Labrador by phone at 1-800-877-1600 ext. 4821 or by email at blabrador@eatright.org.
